The outer skin in white and the inner skin in orange climatically protects the precious furniture inside, providing diffuse lighting, takes care of services and at the same time creats an interesting presence on the highway

The colour bands tie the multiple matchbox individual galas together creating a cohesive bond.

The small red squares with their slit windows form a pixel which lightens up the rigid grid of the matchbox industrial galas

The small orange squares with their slit windows form a pixel which lightens up the rigid grid of the matchbox industrial galas

Each orange pixel on the facade projects out and creates a "chai pe dhanda" space that is integral to all Indian businesses.

Multiple options were explored to create a sense of belonging at the same time a presence on the highway.

Cover and back page of brochure

Brochure - pg 2

Brochure - pg 4

Brochure - pg 6

Brochure - pg 8

Brochure - pg 10

Naman Group

The brief was to create a strong street presence for a retail furniture showroom and a industrial gala building at the back.

The outer skin in white and the inner skin in orange climatically protects the precious furniture inside, providing diffuse lighting, takes care of services and at the same time creats an interesting presence on the highway.

Each square pixel on the industrial gala facade projects out from the balconcy and creates a "chai pe dhanda" spillout space that is integral to all Indian businesses.

Location: Mumbai - Naski Highway, Kalyan

 

Status: Ongoing